Given Chadstone is the largest shopping centre in the southern hemisphere, it’s no wonder this is the home of Mecca Maxima’s flagship store, stretching over 400 square feet of prime retail space. Over 10,000 customers walk through its doors every week.
For the store’s new centrepiece Max installation, our design team focused on a number of key elements including circular-cut LED table wings, an emphasis of the ‘M’ form and the brand’s dot motifs through edge-lit displays, printed elements and bold red forms.
It’s a pleasure to work with a client such as Mecca who not only entrusts their brand to us, but who encourage us to constantly think outside the square.
