Mecca Max

For years’ we have been working with Mecca and their house brand, Mecca Max. Earlier this year, we were asked to reimagine the gondola units across some of their largest stores, including Chadstone, Southland, Melbourne Central, and Melbourne Airport.

We combined bespoke acrylic holders, colour blocking and bold graphics to create a vibrant and organised system that can be configured to the specific dimensions of each store. It's an adaptable system that limits waste by prolonging the lifespan of the base unit, allowing it to be reconfigured and reskinned as brand and product develops.

The entire fleet of gondolas was manufactured in-house by Room One with custom LED feature lighting, artwork, illuminated signage, and perforated screens – almost always finished in bright red to reflect the now iconic brand. The end-to-end service we provide across strategy, design, manufacturing and install ensures higher quality outcomes in shorter timeframes.