Glossier

To mark Glossier’s highly anticipated bricks-and-mortar debut in Australia, we unveiled a series of experiential retail installations that reimagined the brand’s digital-first identity into a tactile, in-store experience. Designed with soft geometry and a pastel color palette, these immersive spaces echoed Glossier’s signature aesthetic, creating a serene and inviting atmosphere that resonated with both longtime fans and new customers.

By translating Glossier’s online ethos into a physical space, Room One have bridged the gap between digital and in-store retail. The thoughtful design not only attracts attention but also provided an engaging environment that celebrates self-expression and community.

This collaboration underscores the enduring importance of physical retail, even for online-focused brands. A physical presence remains the best way of supporting meaningful customer experiences that extend beyond online shopping.