Dior

Room One designed an immersive, experiential retail installation for Dior to launch its new range of perfumes, transforming a temporary space into a luxurious sensory escape. Clad in shimmering gold metallic finishes, the installation radiated opulence and refinement, drawing visitors into an environment far removed from the white walls of conventional retail. Inspired by French heritage and Dior’s storied legacy, the space featured elegant motifs and illuminated signage that paid homage to the brand’s origins while signaling something distinctly modern.

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Suspended mobiles drifted gently overhead, creating dynamic visual interest and encouraging visitors to look up, pause, and engage with the space. Every detail was carefully considered to evoke emotion and intrigue—inviting customers not just to view a product, but to experience a story. The fragrance collection was presented as part of a journey, allowing guests to explore scent through sight, sound, and atmosphere.

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This temporary installation was designed not just to attract, but to captivate. By crafting a rich, sensorial experience, Room One successfully deepened customer connection to the Dior brand, transforming passive foot traffic into active brand engagement. The result was a bold, immersive environment that elevated product discovery into a moment of luxury and delight.