Merging brand and architecture to create a spatial manifesto

At Room One, we don't just design spaces — we craft experiential worlds. For Frank Green’s world-first flagship at Chadstone Shopping Centre, we reimagined what a retail environment could be: not a backdrop for products, but an active, living expression of the brand itself.

Constructed from over 1600 reusable Frank Green bottles, this pavilion is more than a store — it’s a manifesto. A celebration of materiality, sustainability, and ingenuity. Every bottle you see can be dismantled and used again once the structure reaches its end of life, embodying a circular design philosophy that echoes Frank Green’s own commitment to better choices for the planet.

Blurring the lines between brand and space, the pavilion invites customers not just to shop, but to participate. Visitors are encouraged to refill their bottles at the water station, personalise products through on-site engraving, and mix-and-match parts to create something uniquely theirs. It's a tactile, interactive journey that transforms casual spectators into active brand advocates.

The result is a social media phenomenon. Thousands have shared, tagged, and celebrated the space — proof that when you create something truly experiential, the world takes notice.

This project embodies Room One’s philosophy: working at the intersection of architecture and brand, we craft lasting impressions through bold spatial storytelling. We design immersive experiences that don't just showcase products — they invite audiences in, forging emotional connections that endure long after a visit.

Positioned among some of the world’s most premium brands at Chadstone, Frank Green’s new flagship sets a new benchmark for how brands can show up in three dimensions.