With the Olympic Games around the corner, Swisse wanted an in-store design which would link its extensive range of health supplements and multivitamins to the fitness of athletes.
Our design response was a series of promotional stands and retail displays drawing on iconography of the international sporting event. With prominent Australian athletes and stands symbolising Olympic winner podiums, we communicated Swisse’s campaign messages of ‘Number One in Australia’ and ‘The Choice of the Australian Olympic Team’.
The result not only tapped into hype around the games, it also continued to build brand awareness for Swisse in a growing product sector.
