At Room One we love the opportunity to collaborate with clients and creatives on retail displays. For Mecca Maxima’s holiday campaign, The Bright Fantastic, we had the chance to work with Perth-based artist Rebecca Baumann. Her painting with light informed the packaging, which we interpreted for a memorable instore experience.
Using hundreds of coloured acrylic panels and a modular cube system, we created a vibrant, organised and engaging gift zone that drew customers within where they could interact with the space and explore the seasonal beauty range.
The result was innovative, immersive and a total success for Mecca in their all-important lead-up to Christmas.