As Mecca Maxima prepared to launch a new range of Lip Whip products in stores around the country, they needed a bold retail display to communicate its colourful and creamy range.
We drew upon campaign assets to create bespoke cart displays, with tactile whipped cream style product holders, vintage umbrella canopies and graphic panels.
With the look and texture of our cart, Mecca was able to draw to the unique qualities of its new product and immediately draw the eye. The displays were an immediate success, with positive customer engagement and sales reported across all stores.
