With unicorns, fairies and mermaids, an end-cap display for Too Faced was always going to be a fantastical project to work on.
Our brief was to create a display as colourful, creative and charismatic as the Life’s A Festival range itself. These are festival-ready make-up products, so an element of fun was needed across every element.
We developed a layering effect with whimsical cloud shelving. This created a dynamic product hierarchy, drawing customers to the colourful range within a predominantly black retail environment. This was a charming project to be a part of, with the in-store experience meeting everyone’s expectations for a successful campaign.
