As a special centenary year tribute to their favourite classic gin cocktail, Four Pillars was gearing up for a pop-up Negroni themed week at Garden State Hotel in Melbourne’s iconic Flinders Lane. They needed a bold event design that reflected their playful style and exclusive range of spirits.
Working closely with the Four Pillars team, we were able to design and produce an immersive space that featured bold shape-cut window decals, minimalist grid patternwork, tiered plinths, curved display stands and vinyl lettering.
The week-long pop-up event was a clear success, drawing lots of positive attention from hotel regulars, passers-by and creating a buzz on social media.