Room One worked with Vans in their Chadstone store to create a truly unique space that drew inspiration from the ‘waffle sole’ utilised on Vans shoes since 1966. The ‘waffle sole’ was adopted by the pioneers of skateboarding because of its amazing board-like feeling and quickly became one of the strongest Vans symbols throughout the years. The central displays takes its design clues from the Vans checkerboard pattern, made famous by the movie “The Fast Times at Ridgemont High”.
· The apparel racks: adopt the shape of the side stripe, the recognisable logo featured on Vans classic and performance shoes.
· The wallpapers and graphics: fully integrate the Vans “Off the wall” brand statement.
From iconic product features to the brand tagline, the Vans Chadstone store represents Vans in its best possible light.