The 25 square metre pop-up ‘store-in-store’ of Mecca Maxima provided a great opportunity for LA-based Cosmetics company Smashbox to share their Makeup secrets and Beauty Product ranges.

Together with Smashbox and Mecca, we were able to deliver a bright, vibrant and welcoming outcome to the Brand Immersion Space, a key destination for the 10,000+ potential customers that visit the Mecca Maxima store each week. A blank canvas approach was taken to this particular project due to the background story of Smashbox – a brand started by photographic visionaries Dean and Davis Factor, grandsons of Hollywood makeup legend Max Factor.