The Chadstone Mecca Maxima Nars installation called for a comfortable interactive space to welcome customers to the Nars experience.
The 25-square metre pop-up ‘store-in-store’ installation gave Nars the opportunity to provide a unique and engaging customer activation to help bring the Nars brand to life and gain exposure to a potential 10,000 Mecca customers per week.
With attention to brand differentiation, a key goal was not only for the space to feel accessible and welcoming to the customer, but to also have a different look and feel to the rest of the store. We were able to achieve a point of difference at store level via the introduction of bold colours and a dynamic floor space arrangement.
Key guidelines to ensure a successful installation into this space included: