For one week this year, Mecca Brands overrun Melbourne Central with the launch of their new product Mecca Glow. In front of the iconic 19th century Shot Tower, we created an ephemeral pavilion to house Mecca, the product and its new customers.
At the heart of this iconic shopping centre, housing over 300 local and international brands, we designed a custom claw machine to dispense the product – to ultimately engage the customer.
To create this centrepiece installation, our design team created a vibrant and translucent box, to catch the attention of passers-by who might wonder what is happening inside. The project was also manufactured by Room One, with custom LED lighting, vanity mirrors, and perforated screens – almost always finished in bright red to reflect the fruit the product is made from.
We take on every opportunity to work with wonderful clients on exciting projects. The success of this project is reflective of our long-standing relationship with Mecca who not only entrust us with their brand, but always work with us to think outside the square in pursuit of something new.
