The Mecca KIT Body Cart Display project was introduced as a Christmas activation to assist in the support of Mecca’s limited edition Body range. Positioning of this unit was a key factor in creating a customer ‘pause point’ where this display was intended to be shopped both directly and concurrently.
Key objectives of this unit were:
The alignment of ‘party season’ theming was received well with KIT where cocktail flavours were displayed as a focal point. The bright display was complimented with the previously produced KIT Sponge Wall Bay project where the product was displayed to attract attention and engage the customer.