Frank Body

Room One worked with Mecca and Frank Body to deliver a number of visually strong outcomes for the brand’s pre and post-launch activations.

These POS activations included giant end cap coffee cups for the pre-launch, off location over-sized coffee cups with merchandised stock, as well as end cap coffee cart displays which provided a great destination area for the Frank Body brand.

Great attention to detail was taken in this execution to reflect the DNA of the brand. Frank Body’s brand identity has been built for ongoing dialogue, to meet the audience on a personal level where they were already talking (social) and tell things as they are; to be frank in every way and demonstrate the brand essence that “Every body is a babe.”